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1 primary advertising
рекл. = general appeal -
2 primary advertising medium
Реклама: первичное средство рекламыУниверсальный англо-русский словарь > primary advertising medium
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
5 general appeal
1) рекл. реклама типа товара*, общая реклама, реклама общего характера (рекламная кампания, направленная на привлечение внимая к какому-л. виду продукции без указания торговой марки, обычно финансируется ассоциациями производителей)Syn:Ant:See:2) марк. общая привлекательность, привлекательность для широкой публикиColour photographs and diagrams add greatly to the general appeal of a textbook. — Цветные фотографии и диаграммы сильно повышают общую привлекательность учебника.
Many publications have general appeal, such as consumer issues, education, statistics, geology, health, and history. Others are technical research reports. — Многие публикации представляют интерес для широкой публики и затрагивают проблемы потребителей, вопросы образования, статистики, геологии, здоровья и истории. Остальные содержат отчеты технических исследований.
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6 prime
I 1. adjective1) (first or most important: the prime minister; a matter of prime importance.) vigtigst; første-; højest2) (best: in prime condition.) bedst2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) den bedste alder- primary- primarily
- primary colours
- prime minister
- prime number
- prime time 3. adjectiveprime-time advertising.) prime time-II verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) præparere- primer* * *I 1. adjective1) (first or most important: the prime minister; a matter of prime importance.) vigtigst; første-; højest2) (best: in prime condition.) bedst2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) den bedste alder- primary- primarily
- primary colours
- prime minister
- prime number
- prime time 3. adjectiveprime-time advertising.) prime time-II verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) præparere- primer -
7 manager
сущ.сокр. mgr1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)Syn:See:absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)Syn:See:data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)See:
* * *
менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;* * *руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке). . Словарь экономических терминов . -
8 PI
1) Общая лексика: hum. сокр. Protease Inhibitor, piping & instrumentation drawings, point of intersection2) Компьютерная техника: Parity Inner, Pocket Informant, Power Intelligence, Priority Inherit, Process Information, Processor Interface3) Биология: plasma4) Медицина: Prescribing Information (инструкция по медицинскому применению препарата), Principal Investigator (главный исследователь/руководитель исследования в исследовательском центре - при проведении клинических испытаний), protease inhibitor - ингибитор протеазы5) Американизм: Policy Iteration, Pure Imported6) Ботаника: Plant Introduction7) Военный термин: Photographic Interpretation/Interpreter, parachute infantry, performance improvement, performance index, periodic inspection, personal identification, personal identity, photogrammetric instrumentation, photographic intelligence, photointerpretation, photointerpreter, physical inventory, pilot item, pilotless interceptor, point initiating, point of impact, point of interception, position indicator, practice intercept, precision instrument, preflight inspection, preliminary inspection, preliminary investigation, preliminary issue, preplanned product improvements, prepositioned instruction, principal investigator, probability of identification, procedure instruction, procurement item, product improvement, proficiency index, program of instruction, programmed instruction, public information, publication instructions8) Техника: Para influenza, Proportional-plus Integral, packet interleaving, pattern information, payload interrogator, percent isolated, photo interpreter, position indication, primary input, procedural interface, program interrupter, proportional integral, purge isolation9) Сельское хозяйство: (Phosphatidylinositol) фосфатидилинозиты (обычно в сочетании PI-PLC при анализе молока в Америке), Preliminary Incubation, parainfluenza10) Шутливое выражение: Phantom Investigator11) Химия: Phosphate Ion12) Математика: Pareto Improved, показатель приоритета (priority index), полиномиальное тождество (polynomial identity)13) Железнодорожный термин: Paducah and Illinois Railroad14) Юридический термин: Participating Informant, Permanently Identified, Post Institutionalized15) Страхование: personal injury, premium income, professional indemnity16) Биржевой термин: Portfolio Investment17) Грубое выражение: Personal Idiot18) Сокращение: Performance Indicator, Photo-Interpreter, Physics International Co. (USA), Practice Interception, Primary in, Private Investigator, Probability of Intercept (Also POI), Process (or Program) Instruction, phase in, point-insulating, preliminary inquiry, priority index, production illustration, the ratio "pi", Product Information (Техническая Спецификация продукта), Pacing Indicator, Priority Interrupt, present illness, Техническая Спецификация продукта (Product Information), Blood Clotting, International Protocol, Ionized Phosphorus, Isoelectric Point (chemistry), Istiqlal Party (Independence Party, Morocco), Pacific Institute, Pacific Internet (Internet Service Provider), Package Insert (medications), Packet Interface, Paducah & Illinois Railroad, Paedagogisches Institut (Vienna, Austria), Page Impression (Internet advertising), Page Interleaving, Paging (assembly language ASM51 assembler control), Pampers Institute (UK), Panicle Initiation, Paper Insulated, Par Interim (French: Deputizing), Paradigm Infinitum (Singapore), Parallel Interface, Parameter Identifier (ITU-T), Parameter Indicator, Paranoid Ideation, Paranormal Investigator, Parent Initial, Parents for Inclusion, Parris Island, Particular Integral, Partner Institution, Pass Interference (football), Passes Intercepted (soccer), Passive Intercept, Paternity Index, Payload Integrator, Pearl Islands (Hawaii), Penile Implant, Pentium I (Intel), Per Inch, Per Inquiry, Perception Immediate (French), Perceptually Impaired, Perforated Initials (philately), Performance Insight (Oracle), Perimeter Institute for Theoretical Physics, Peripheral Iridotomy, Perlite Institute (Staten Island, NY), Perpetual Inventory, Persistently Infected, Personal Identifier, Personal Injury (legal), Personal Inspection, Personal Investigator (less common), Petroleum Institute, Phase I (clinical studies), Philadelphia Inquirer (newspaper), Philippine Islands (slang), Phosphate (Inorganic), Phosphorus Index, PhotoImpact (digital imaging software), Physically Impaired, Physician Information, Physicist Interface, Physics International, Physik Instrumente, Piaui (Brazil), Pinellas (plant; Florida), Pinneberg (auto license plate), Pisa (Tuscany, Italy), Planet Internet, Plant Industry (CSIRO), Plant Information (real-time software products such as SCADA), Plant Integrity, Plasticity Index, Platform Initialization (Specification), Please Inquire, Pleasure Island (Disney World), Plouffe's Inverter, Plug In, Point of Inflection (engineering), Police Interceptor, Policy Issuance (insurance), Policy and International Affairs, Politically Incorrect, Polyisocyanurate (rigid foam contruction material), Polynomial Identity (mathematics), Ponderal Index, Population Institute, Portable Interceptors, Post Inoculation, Post Intelligencer (newspaper, Seattle, Washington), Postinjection, Power Integrations, Power Interface, Praktische Informatik (German: Applied Informatics), Pre'compte Immobilier (French: tax on real estate), Predictive Index, Preliminary Injunction, Presque Isle (Michigan), Pressure Indicator (industrial control description), Price Integrity, Primary Immunodeficiency, Primary Investigations, Prime Implicant, Principal Insured, PrintImage International, Priority Inheritance, Privacy International (human rights group), Private Idaho, Private Investigations (movie), Process & Instrumentation, Process Improvement, Process Industries, Processing Instruction, Procurement Instruction, Product Integration, Product Integrity, Productivity Increase, Professional Indemnity (insurance coverage), Professional Informant, Profil Infirmier, Proforma Invoice, Program Identification, Program Improvement, Program Index, Program Information, Program Instructions, Program Integrity, Program Interruption, Program Isolation (IBM), Project Identification (number), Projector Infantry, Projets Individuels, Propidium Iodide, Proportional-Integral (controller), Propriedade Intelectual (Intellectual Property, Brazil), Prospective Internationale, Protease Inhibitor, Protocol Interpreter, Psicologi'a Integrada (Portugese), Psykoterapiinstitut (Stockholm, Sweden), Public Intoxication (law enforcement), Pulsatility Index, Pulse Induction, Pulse Inverter, Punto Informatico, Purchasing Instruction, Pursuit Inc., Pusat Informasi (Indonesian: Information Center)19) Физика: 3. 1415926535, Polarisation Index20) Физиология: Post Injection, Pulmonary Insufficiency21) Вычислительная техника: program interrupt, Placement and Interconnect (system, VLSI, MIT), Информационная система производства (ИСП)22) Нефть: Petroleum Information, high resolution induction log, impregnated paper, phasor induction log, production index, коэффициент продуктивности (productivity index), процент обнаруженных неисправностей (percent isolated), Phasor-Induction Spherically Focussed Log23) Иммунология: фагоцитарный индекс24) Биохимия: Pepsin Inhibitor25) Связь: "Program Invocation"26) Картография: photo interpretation, place, point of intersection27) Фирменный знак: Precision Instruments, Priceless Inn29) Деловая лексика: Plant Information, Process Innovation, Project Idea, Provider Independent, индекс прибыльности30) SAP. пенсионное страхование31) Глоссарий компании Сахалин Энерджи: performance information, profitability index (profit/investment ratio discounted), индекс продуктивности, индикатор давления (pressure indicator), показывающий манометр (pressure indicator), productivity index (profit/investment ratio discounted), (log) high resolution induction log32) Менеджмент: индекс доходности, индекс рентабельности33) Образование: Public Instruction34) Сетевые технологии: Path Identifier, Presence Information35) Полимеры: penetration index, polyimidazole, polyimide, polyisoprene, полиимид36) Программирование: Pages In37) Автоматика: proportional-integral38) Сахалин Р: Productivity Index, pressure indicator39) Сахалин Ю: profitability index40) Химическое оружие: Pulse input, project instruction41) Макаров: Penning ionization42) Табуированная лексика: сутенёр43) Безопасность: Personal Information44) Расширение файла: Programmer's Interface45) Нефть и газ: ЭП, эксплуатационный показатель, Performance Indicators46) Логистика: Proforma-Invoice (проформа-инвойс)47) Карачаганак: (productivity index) коэффициент продуктивности48) Электротехника: point insulation, power input, Polarization Index49) Арматура: (position indicator) УП (указатель положения)50) Общественная организация: Project Inform51) Должность: Physician Investigator, Political Informant, Pool Instructor, Position Independent, Primary Investigator, Principle Investigator, Problem Investigator, Program Integrator, Property Inspector, Pure Integrity52) Программное обеспечение: Programming Interface53) Единицы измерений: Pyramid Inch -
9 Pi
1) Общая лексика: hum. сокр. Protease Inhibitor, piping & instrumentation drawings, point of intersection2) Компьютерная техника: Parity Inner, Pocket Informant, Power Intelligence, Priority Inherit, Process Information, Processor Interface3) Биология: plasma4) Медицина: Prescribing Information (инструкция по медицинскому применению препарата), Principal Investigator (главный исследователь/руководитель исследования в исследовательском центре - при проведении клинических испытаний), protease inhibitor - ингибитор протеазы5) Американизм: Policy Iteration, Pure Imported6) Ботаника: Plant Introduction7) Военный термин: Photographic Interpretation/Interpreter, parachute infantry, performance improvement, performance index, periodic inspection, personal identification, personal identity, photogrammetric instrumentation, photographic intelligence, photointerpretation, photointerpreter, physical inventory, pilot item, pilotless interceptor, point initiating, point of impact, point of interception, position indicator, practice intercept, precision instrument, preflight inspection, preliminary inspection, preliminary investigation, preliminary issue, preplanned product improvements, prepositioned instruction, principal investigator, probability of identification, procedure instruction, procurement item, product improvement, proficiency index, program of instruction, programmed instruction, public information, publication instructions8) Техника: Para influenza, Proportional-plus Integral, packet interleaving, pattern information, payload interrogator, percent isolated, photo interpreter, position indication, primary input, procedural interface, program interrupter, proportional integral, purge isolation9) Сельское хозяйство: (Phosphatidylinositol) фосфатидилинозиты (обычно в сочетании PI-PLC при анализе молока в Америке), Preliminary Incubation, parainfluenza10) Шутливое выражение: Phantom Investigator11) Химия: Phosphate Ion12) Математика: Pareto Improved, показатель приоритета (priority index), полиномиальное тождество (polynomial identity)13) Железнодорожный термин: Paducah and Illinois Railroad14) Юридический термин: Participating Informant, Permanently Identified, Post Institutionalized15) Страхование: personal injury, premium income, professional indemnity16) Биржевой термин: Portfolio Investment17) Грубое выражение: Personal Idiot18) Сокращение: Performance Indicator, Photo-Interpreter, Physics International Co. (USA), Practice Interception, Primary in, Private Investigator, Probability of Intercept (Also POI), Process (or Program) Instruction, phase in, point-insulating, preliminary inquiry, priority index, production illustration, the ratio "pi", Product Information (Техническая Спецификация продукта), Pacing Indicator, Priority Interrupt, present illness, Техническая Спецификация продукта (Product Information), Blood Clotting, International Protocol, Ionized Phosphorus, Isoelectric Point (chemistry), Istiqlal Party (Independence Party, Morocco), Pacific Institute, Pacific Internet (Internet Service Provider), Package Insert (medications), Packet Interface, Paducah & Illinois Railroad, Paedagogisches Institut (Vienna, Austria), Page Impression (Internet advertising), Page Interleaving, Paging (assembly language ASM51 assembler control), Pampers Institute (UK), Panicle Initiation, Paper Insulated, Par Interim (French: Deputizing), Paradigm Infinitum (Singapore), Parallel Interface, Parameter Identifier (ITU-T), Parameter Indicator, Paranoid Ideation, Paranormal Investigator, Parent Initial, Parents for Inclusion, Parris Island, Particular Integral, Partner Institution, Pass Interference (football), Passes Intercepted (soccer), Passive Intercept, Paternity Index, Payload Integrator, Pearl Islands (Hawaii), Penile Implant, Pentium I (Intel), Per Inch, Per Inquiry, Perception Immediate (French), Perceptually Impaired, Perforated Initials (philately), Performance Insight (Oracle), Perimeter Institute for Theoretical Physics, Peripheral Iridotomy, Perlite Institute (Staten Island, NY), Perpetual Inventory, Persistently Infected, Personal Identifier, Personal Injury (legal), Personal Inspection, Personal Investigator (less common), Petroleum Institute, Phase I (clinical studies), Philadelphia Inquirer (newspaper), Philippine Islands (slang), Phosphate (Inorganic), Phosphorus Index, PhotoImpact (digital imaging software), Physically Impaired, Physician Information, Physicist Interface, Physics International, Physik Instrumente, Piaui (Brazil), Pinellas (plant; Florida), Pinneberg (auto license plate), Pisa (Tuscany, Italy), Planet Internet, Plant Industry (CSIRO), Plant Information (real-time software products such as SCADA), Plant Integrity, Plasticity Index, Platform Initialization (Specification), Please Inquire, Pleasure Island (Disney World), Plouffe's Inverter, Plug In, Point of Inflection (engineering), Police Interceptor, Policy Issuance (insurance), Policy and International Affairs, Politically Incorrect, Polyisocyanurate (rigid foam contruction material), Polynomial Identity (mathematics), Ponderal Index, Population Institute, Portable Interceptors, Post Inoculation, Post Intelligencer (newspaper, Seattle, Washington), Postinjection, Power Integrations, Power Interface, Praktische Informatik (German: Applied Informatics), Pre'compte Immobilier (French: tax on real estate), Predictive Index, Preliminary Injunction, Presque Isle (Michigan), Pressure Indicator (industrial control description), Price Integrity, Primary Immunodeficiency, Primary Investigations, Prime Implicant, Principal Insured, PrintImage International, Priority Inheritance, Privacy International (human rights group), Private Idaho, Private Investigations (movie), Process & Instrumentation, Process Improvement, Process Industries, Processing Instruction, Procurement Instruction, Product Integration, Product Integrity, Productivity Increase, Professional Indemnity (insurance coverage), Professional Informant, Profil Infirmier, Proforma Invoice, Program Identification, Program Improvement, Program Index, Program Information, Program Instructions, Program Integrity, Program Interruption, Program Isolation (IBM), Project Identification (number), Projector Infantry, Projets Individuels, Propidium Iodide, Proportional-Integral (controller), Propriedade Intelectual (Intellectual Property, Brazil), Prospective Internationale, Protease Inhibitor, Protocol Interpreter, Psicologi'a Integrada (Portugese), Psykoterapiinstitut (Stockholm, Sweden), Public Intoxication (law enforcement), Pulsatility Index, Pulse Induction, Pulse Inverter, Punto Informatico, Purchasing Instruction, Pursuit Inc., Pusat Informasi (Indonesian: Information Center)19) Физика: 3. 1415926535, Polarisation Index20) Физиология: Post Injection, Pulmonary Insufficiency21) Вычислительная техника: program interrupt, Placement and Interconnect (system, VLSI, MIT), Информационная система производства (ИСП)22) Нефть: Petroleum Information, high resolution induction log, impregnated paper, phasor induction log, production index, коэффициент продуктивности (productivity index), процент обнаруженных неисправностей (percent isolated), Phasor-Induction Spherically Focussed Log23) Иммунология: фагоцитарный индекс24) Биохимия: Pepsin Inhibitor25) Связь: "Program Invocation"26) Картография: photo interpretation, place, point of intersection27) Фирменный знак: Precision Instruments, Priceless Inn29) Деловая лексика: Plant Information, Process Innovation, Project Idea, Provider Independent, индекс прибыльности30) SAP. пенсионное страхование31) Глоссарий компании Сахалин Энерджи: performance information, profitability index (profit/investment ratio discounted), индекс продуктивности, индикатор давления (pressure indicator), показывающий манометр (pressure indicator), productivity index (profit/investment ratio discounted), (log) high resolution induction log32) Менеджмент: индекс доходности, индекс рентабельности33) Образование: Public Instruction34) Сетевые технологии: Path Identifier, Presence Information35) Полимеры: penetration index, polyimidazole, polyimide, polyisoprene, полиимид36) Программирование: Pages In37) Автоматика: proportional-integral38) Сахалин Р: Productivity Index, pressure indicator39) Сахалин Ю: profitability index40) Химическое оружие: Pulse input, project instruction41) Макаров: Penning ionization42) Табуированная лексика: сутенёр43) Безопасность: Personal Information44) Расширение файла: Programmer's Interface45) Нефть и газ: ЭП, эксплуатационный показатель, Performance Indicators46) Логистика: Proforma-Invoice (проформа-инвойс)47) Карачаганак: (productivity index) коэффициент продуктивности48) Электротехника: point insulation, power input, Polarization Index49) Арматура: (position indicator) УП (указатель положения)50) Общественная организация: Project Inform51) Должность: Physician Investigator, Political Informant, Pool Instructor, Position Independent, Primary Investigator, Principle Investigator, Problem Investigator, Program Integrator, Property Inspector, Pure Integrity52) Программное обеспечение: Programming Interface53) Единицы измерений: Pyramid Inch -
10 pI
1) Общая лексика: hum. сокр. Protease Inhibitor, piping & instrumentation drawings, point of intersection2) Компьютерная техника: Parity Inner, Pocket Informant, Power Intelligence, Priority Inherit, Process Information, Processor Interface3) Биология: plasma4) Медицина: Prescribing Information (инструкция по медицинскому применению препарата), Principal Investigator (главный исследователь/руководитель исследования в исследовательском центре - при проведении клинических испытаний), protease inhibitor - ингибитор протеазы5) Американизм: Policy Iteration, Pure Imported6) Ботаника: Plant Introduction7) Военный термин: Photographic Interpretation/Interpreter, parachute infantry, performance improvement, performance index, periodic inspection, personal identification, personal identity, photogrammetric instrumentation, photographic intelligence, photointerpretation, photointerpreter, physical inventory, pilot item, pilotless interceptor, point initiating, point of impact, point of interception, position indicator, practice intercept, precision instrument, preflight inspection, preliminary inspection, preliminary investigation, preliminary issue, preplanned product improvements, prepositioned instruction, principal investigator, probability of identification, procedure instruction, procurement item, product improvement, proficiency index, program of instruction, programmed instruction, public information, publication instructions8) Техника: Para influenza, Proportional-plus Integral, packet interleaving, pattern information, payload interrogator, percent isolated, photo interpreter, position indication, primary input, procedural interface, program interrupter, proportional integral, purge isolation9) Сельское хозяйство: (Phosphatidylinositol) фосфатидилинозиты (обычно в сочетании PI-PLC при анализе молока в Америке), Preliminary Incubation, parainfluenza10) Шутливое выражение: Phantom Investigator11) Химия: Phosphate Ion12) Математика: Pareto Improved, показатель приоритета (priority index), полиномиальное тождество (polynomial identity)13) Железнодорожный термин: Paducah and Illinois Railroad14) Юридический термин: Participating Informant, Permanently Identified, Post Institutionalized15) Страхование: personal injury, premium income, professional indemnity16) Биржевой термин: Portfolio Investment17) Грубое выражение: Personal Idiot18) Сокращение: Performance Indicator, Photo-Interpreter, Physics International Co. (USA), Practice Interception, Primary in, Private Investigator, Probability of Intercept (Also POI), Process (or Program) Instruction, phase in, point-insulating, preliminary inquiry, priority index, production illustration, the ratio "pi", Product Information (Техническая Спецификация продукта), Pacing Indicator, Priority Interrupt, present illness, Техническая Спецификация продукта (Product Information), Blood Clotting, International Protocol, Ionized Phosphorus, Isoelectric Point (chemistry), Istiqlal Party (Independence Party, Morocco), Pacific Institute, Pacific Internet (Internet Service Provider), Package Insert (medications), Packet Interface, Paducah & Illinois Railroad, Paedagogisches Institut (Vienna, Austria), Page Impression (Internet advertising), Page Interleaving, Paging (assembly language ASM51 assembler control), Pampers Institute (UK), Panicle Initiation, Paper Insulated, Par Interim (French: Deputizing), Paradigm Infinitum (Singapore), Parallel Interface, Parameter Identifier (ITU-T), Parameter Indicator, Paranoid Ideation, Paranormal Investigator, Parent Initial, Parents for Inclusion, Parris Island, Particular Integral, Partner Institution, Pass Interference (football), Passes Intercepted (soccer), Passive Intercept, Paternity Index, Payload Integrator, Pearl Islands (Hawaii), Penile Implant, Pentium I (Intel), Per Inch, Per Inquiry, Perception Immediate (French), Perceptually Impaired, Perforated Initials (philately), Performance Insight (Oracle), Perimeter Institute for Theoretical Physics, Peripheral Iridotomy, Perlite Institute (Staten Island, NY), Perpetual Inventory, Persistently Infected, Personal Identifier, Personal Injury (legal), Personal Inspection, Personal Investigator (less common), Petroleum Institute, Phase I (clinical studies), Philadelphia Inquirer (newspaper), Philippine Islands (slang), Phosphate (Inorganic), Phosphorus Index, PhotoImpact (digital imaging software), Physically Impaired, Physician Information, Physicist Interface, Physics International, Physik Instrumente, Piaui (Brazil), Pinellas (plant; Florida), Pinneberg (auto license plate), Pisa (Tuscany, Italy), Planet Internet, Plant Industry (CSIRO), Plant Information (real-time software products such as SCADA), Plant Integrity, Plasticity Index, Platform Initialization (Specification), Please Inquire, Pleasure Island (Disney World), Plouffe's Inverter, Plug In, Point of Inflection (engineering), Police Interceptor, Policy Issuance (insurance), Policy and International Affairs, Politically Incorrect, Polyisocyanurate (rigid foam contruction material), Polynomial Identity (mathematics), Ponderal Index, Population Institute, Portable Interceptors, Post Inoculation, Post Intelligencer (newspaper, Seattle, Washington), Postinjection, Power Integrations, Power Interface, Praktische Informatik (German: Applied Informatics), Pre'compte Immobilier (French: tax on real estate), Predictive Index, Preliminary Injunction, Presque Isle (Michigan), Pressure Indicator (industrial control description), Price Integrity, Primary Immunodeficiency, Primary Investigations, Prime Implicant, Principal Insured, PrintImage International, Priority Inheritance, Privacy International (human rights group), Private Idaho, Private Investigations (movie), Process & Instrumentation, Process Improvement, Process Industries, Processing Instruction, Procurement Instruction, Product Integration, Product Integrity, Productivity Increase, Professional Indemnity (insurance coverage), Professional Informant, Profil Infirmier, Proforma Invoice, Program Identification, Program Improvement, Program Index, Program Information, Program Instructions, Program Integrity, Program Interruption, Program Isolation (IBM), Project Identification (number), Projector Infantry, Projets Individuels, Propidium Iodide, Proportional-Integral (controller), Propriedade Intelectual (Intellectual Property, Brazil), Prospective Internationale, Protease Inhibitor, Protocol Interpreter, Psicologi'a Integrada (Portugese), Psykoterapiinstitut (Stockholm, Sweden), Public Intoxication (law enforcement), Pulsatility Index, Pulse Induction, Pulse Inverter, Punto Informatico, Purchasing Instruction, Pursuit Inc., Pusat Informasi (Indonesian: Information Center)19) Физика: 3. 1415926535, Polarisation Index20) Физиология: Post Injection, Pulmonary Insufficiency21) Вычислительная техника: program interrupt, Placement and Interconnect (system, VLSI, MIT), Информационная система производства (ИСП)22) Нефть: Petroleum Information, high resolution induction log, impregnated paper, phasor induction log, production index, коэффициент продуктивности (productivity index), процент обнаруженных неисправностей (percent isolated), Phasor-Induction Spherically Focussed Log23) Иммунология: фагоцитарный индекс24) Биохимия: Pepsin Inhibitor25) Связь: "Program Invocation"26) Картография: photo interpretation, place, point of intersection27) Фирменный знак: Precision Instruments, Priceless Inn29) Деловая лексика: Plant Information, Process Innovation, Project Idea, Provider Independent, индекс прибыльности30) SAP. пенсионное страхование31) Глоссарий компании Сахалин Энерджи: performance information, profitability index (profit/investment ratio discounted), индекс продуктивности, индикатор давления (pressure indicator), показывающий манометр (pressure indicator), productivity index (profit/investment ratio discounted), (log) high resolution induction log32) Менеджмент: индекс доходности, индекс рентабельности33) Образование: Public Instruction34) Сетевые технологии: Path Identifier, Presence Information35) Полимеры: penetration index, polyimidazole, polyimide, polyisoprene, полиимид36) Программирование: Pages In37) Автоматика: proportional-integral38) Сахалин Р: Productivity Index, pressure indicator39) Сахалин Ю: profitability index40) Химическое оружие: Pulse input, project instruction41) Макаров: Penning ionization42) Табуированная лексика: сутенёр43) Безопасность: Personal Information44) Расширение файла: Programmer's Interface45) Нефть и газ: ЭП, эксплуатационный показатель, Performance Indicators46) Логистика: Proforma-Invoice (проформа-инвойс)47) Карачаганак: (productivity index) коэффициент продуктивности48) Электротехника: point insulation, power input, Polarization Index49) Арматура: (position indicator) УП (указатель положения)50) Общественная организация: Project Inform51) Должность: Physician Investigator, Political Informant, Pool Instructor, Position Independent, Primary Investigator, Principle Investigator, Problem Investigator, Program Integrator, Property Inspector, Pure Integrity52) Программное обеспечение: Programming Interface53) Единицы измерений: Pyramid Inch -
11 pi
1) Общая лексика: hum. сокр. Protease Inhibitor, piping & instrumentation drawings, point of intersection2) Компьютерная техника: Parity Inner, Pocket Informant, Power Intelligence, Priority Inherit, Process Information, Processor Interface3) Биология: plasma4) Медицина: Prescribing Information (инструкция по медицинскому применению препарата), Principal Investigator (главный исследователь/руководитель исследования в исследовательском центре - при проведении клинических испытаний), protease inhibitor - ингибитор протеазы5) Американизм: Policy Iteration, Pure Imported6) Ботаника: Plant Introduction7) Военный термин: Photographic Interpretation/Interpreter, parachute infantry, performance improvement, performance index, periodic inspection, personal identification, personal identity, photogrammetric instrumentation, photographic intelligence, photointerpretation, photointerpreter, physical inventory, pilot item, pilotless interceptor, point initiating, point of impact, point of interception, position indicator, practice intercept, precision instrument, preflight inspection, preliminary inspection, preliminary investigation, preliminary issue, preplanned product improvements, prepositioned instruction, principal investigator, probability of identification, procedure instruction, procurement item, product improvement, proficiency index, program of instruction, programmed instruction, public information, publication instructions8) Техника: Para influenza, Proportional-plus Integral, packet interleaving, pattern information, payload interrogator, percent isolated, photo interpreter, position indication, primary input, procedural interface, program interrupter, proportional integral, purge isolation9) Сельское хозяйство: (Phosphatidylinositol) фосфатидилинозиты (обычно в сочетании PI-PLC при анализе молока в Америке), Preliminary Incubation, parainfluenza10) Шутливое выражение: Phantom Investigator11) Химия: Phosphate Ion12) Математика: Pareto Improved, показатель приоритета (priority index), полиномиальное тождество (polynomial identity)13) Железнодорожный термин: Paducah and Illinois Railroad14) Юридический термин: Participating Informant, Permanently Identified, Post Institutionalized15) Страхование: personal injury, premium income, professional indemnity16) Биржевой термин: Portfolio Investment17) Грубое выражение: Personal Idiot18) Сокращение: Performance Indicator, Photo-Interpreter, Physics International Co. (USA), Practice Interception, Primary in, Private Investigator, Probability of Intercept (Also POI), Process (or Program) Instruction, phase in, point-insulating, preliminary inquiry, priority index, production illustration, the ratio "pi", Product Information (Техническая Спецификация продукта), Pacing Indicator, Priority Interrupt, present illness, Техническая Спецификация продукта (Product Information), Blood Clotting, International Protocol, Ionized Phosphorus, Isoelectric Point (chemistry), Istiqlal Party (Independence Party, Morocco), Pacific Institute, Pacific Internet (Internet Service Provider), Package Insert (medications), Packet Interface, Paducah & Illinois Railroad, Paedagogisches Institut (Vienna, Austria), Page Impression (Internet advertising), Page Interleaving, Paging (assembly language ASM51 assembler control), Pampers Institute (UK), Panicle Initiation, Paper Insulated, Par Interim (French: Deputizing), Paradigm Infinitum (Singapore), Parallel Interface, Parameter Identifier (ITU-T), Parameter Indicator, Paranoid Ideation, Paranormal Investigator, Parent Initial, Parents for Inclusion, Parris Island, Particular Integral, Partner Institution, Pass Interference (football), Passes Intercepted (soccer), Passive Intercept, Paternity Index, Payload Integrator, Pearl Islands (Hawaii), Penile Implant, Pentium I (Intel), Per Inch, Per Inquiry, Perception Immediate (French), Perceptually Impaired, Perforated Initials (philately), Performance Insight (Oracle), Perimeter Institute for Theoretical Physics, Peripheral Iridotomy, Perlite Institute (Staten Island, NY), Perpetual Inventory, Persistently Infected, Personal Identifier, Personal Injury (legal), Personal Inspection, Personal Investigator (less common), Petroleum Institute, Phase I (clinical studies), Philadelphia Inquirer (newspaper), Philippine Islands (slang), Phosphate (Inorganic), Phosphorus Index, PhotoImpact (digital imaging software), Physically Impaired, Physician Information, Physicist Interface, Physics International, Physik Instrumente, Piaui (Brazil), Pinellas (plant; Florida), Pinneberg (auto license plate), Pisa (Tuscany, Italy), Planet Internet, Plant Industry (CSIRO), Plant Information (real-time software products such as SCADA), Plant Integrity, Plasticity Index, Platform Initialization (Specification), Please Inquire, Pleasure Island (Disney World), Plouffe's Inverter, Plug In, Point of Inflection (engineering), Police Interceptor, Policy Issuance (insurance), Policy and International Affairs, Politically Incorrect, Polyisocyanurate (rigid foam contruction material), Polynomial Identity (mathematics), Ponderal Index, Population Institute, Portable Interceptors, Post Inoculation, Post Intelligencer (newspaper, Seattle, Washington), Postinjection, Power Integrations, Power Interface, Praktische Informatik (German: Applied Informatics), Pre'compte Immobilier (French: tax on real estate), Predictive Index, Preliminary Injunction, Presque Isle (Michigan), Pressure Indicator (industrial control description), Price Integrity, Primary Immunodeficiency, Primary Investigations, Prime Implicant, Principal Insured, PrintImage International, Priority Inheritance, Privacy International (human rights group), Private Idaho, Private Investigations (movie), Process & Instrumentation, Process Improvement, Process Industries, Processing Instruction, Procurement Instruction, Product Integration, Product Integrity, Productivity Increase, Professional Indemnity (insurance coverage), Professional Informant, Profil Infirmier, Proforma Invoice, Program Identification, Program Improvement, Program Index, Program Information, Program Instructions, Program Integrity, Program Interruption, Program Isolation (IBM), Project Identification (number), Projector Infantry, Projets Individuels, Propidium Iodide, Proportional-Integral (controller), Propriedade Intelectual (Intellectual Property, Brazil), Prospective Internationale, Protease Inhibitor, Protocol Interpreter, Psicologi'a Integrada (Portugese), Psykoterapiinstitut (Stockholm, Sweden), Public Intoxication (law enforcement), Pulsatility Index, Pulse Induction, Pulse Inverter, Punto Informatico, Purchasing Instruction, Pursuit Inc., Pusat Informasi (Indonesian: Information Center)19) Физика: 3. 1415926535, Polarisation Index20) Физиология: Post Injection, Pulmonary Insufficiency21) Вычислительная техника: program interrupt, Placement and Interconnect (system, VLSI, MIT), Информационная система производства (ИСП)22) Нефть: Petroleum Information, high resolution induction log, impregnated paper, phasor induction log, production index, коэффициент продуктивности (productivity index), процент обнаруженных неисправностей (percent isolated), Phasor-Induction Spherically Focussed Log23) Иммунология: фагоцитарный индекс24) Биохимия: Pepsin Inhibitor25) Связь: "Program Invocation"26) Картография: photo interpretation, place, point of intersection27) Фирменный знак: Precision Instruments, Priceless Inn29) Деловая лексика: Plant Information, Process Innovation, Project Idea, Provider Independent, индекс прибыльности30) SAP. пенсионное страхование31) Глоссарий компании Сахалин Энерджи: performance information, profitability index (profit/investment ratio discounted), индекс продуктивности, индикатор давления (pressure indicator), показывающий манометр (pressure indicator), productivity index (profit/investment ratio discounted), (log) high resolution induction log32) Менеджмент: индекс доходности, индекс рентабельности33) Образование: Public Instruction34) Сетевые технологии: Path Identifier, Presence Information35) Полимеры: penetration index, polyimidazole, polyimide, polyisoprene, полиимид36) Программирование: Pages In37) Автоматика: proportional-integral38) Сахалин Р: Productivity Index, pressure indicator39) Сахалин Ю: profitability index40) Химическое оружие: Pulse input, project instruction41) Макаров: Penning ionization42) Табуированная лексика: сутенёр43) Безопасность: Personal Information44) Расширение файла: Programmer's Interface45) Нефть и газ: ЭП, эксплуатационный показатель, Performance Indicators46) Логистика: Proforma-Invoice (проформа-инвойс)47) Карачаганак: (productivity index) коэффициент продуктивности48) Электротехника: point insulation, power input, Polarization Index49) Арматура: (position indicator) УП (указатель положения)50) Общественная организация: Project Inform51) Должность: Physician Investigator, Political Informant, Pool Instructor, Position Independent, Primary Investigator, Principle Investigator, Problem Investigator, Program Integrator, Property Inspector, Pure Integrity52) Программное обеспечение: Programming Interface53) Единицы измерений: Pyramid Inch -
12 industry
[ˈɪndəstrɪ]advertising industry рекламное дело agri-foodstuffs industry промышленность переработки сельскохозяйственной продукции agricultural industry сельское хозяйство agricultural industry сельскохозяйственное производство armament industry военная промышленность armament industry оборонная промышленность arms industry военная промышленность arms industry оборонная промышленность automobile industry автомобильная промышленность banking industry банковское дело basic industrial chemical industry базовые отрасли химической промышленности basic industry основная отрасль basic industry тяжелая промышленность building and construction industry строительная промышленность building industry строительная промышленность business and industry торгово-промышленная деятельность car industry автомобильная промышленность cardboard industry производство картона chemical industry химическая промышленность coal iron and steel industry металлургическая промышленность construction industry строительная промышленность cottage industry надомное производство cottage industry надомный промысел cottage industry семейное производство (для рынка) dairy industry молочная промышленность defence industry оборонная промышленность edible fish industry рыбная промышленность engineering industry машиностроение export industry отрасль, работающая на экспорт extractive industry добывающая промышленность fashion industry пошив модной одежды fish industry рыбная промышленность fishing industry рыбная промышленность food industry пищевая промышленность food processing industry пищевая промышленность foodstuff industry пищевая промышленность fragmented industry отрасль промышленности, состоящая из мелких предприятий fragmented industry слабо концентрированная отрасль промышленности heavy industry тяжелая промышленность high-technology industry промышленность с высоким уровнем технологии hollowware industry производство посуды home industry отечественная индустрия hotel industry гостиничное хозяйство import industry промышленность, работающая на импорт industry индустрия industry отрасль промышленности industry промышленность, индустрия industry промышленность industry трудолюбие, прилежание, усидчивость industry трудолюбие information industry информационная индустрия insurance industry индустрия страхования insurance industry страховое дело iron industry черная металлургия key industry ведущая отрасль key industry ключевая отрасль large-scale industry крупная промышленность large-scale industry крупносерийное производство light industry легкая промышленность manufacturing industry обрабатывающая промышленность metal goods industry промышленность металлоизделий mining industry горная промышленность nationalised industry национализированная промышленность; государственная промышленность oil industry нефтяная промышленность personal industry индивидуальное производство petroleum industry нефтяная промышленность pharmaceutical industry фармацевтическая промышленность plastics industry производство пластмасс poultry industry птицеводство primary industry базовая отрасль primary industry основная отрасль primary industry профилирующая отрасль primary industry сырьевая промышленность private industry частная отрасль private industry частная промышленность private: industry industry частный сектор промышленности; private life частная жизнь; private means личное состояние process industry обрабатывающая промышленность processing industry обрабатывающая промышленность processing: industry industry обрабатывающая промышленность secondary industry обрабатывающая промышленность service industry отрасль, производящая услуги service industry сфера услуг staple industry производство основных товаров textile industry текстильная промышленность tobacco industry табачная промышленность trade and industry торговля и промышленность urban industry городская промышленность wood industry лесная промышленность -
13 media
рек. засоби реклами; засоби поширення рекламиканали зв'язку, через які поширюється інформація, реклама (advertisement); ♦ засоби реклами розподіляються на чотири основні категорії: засоби друкованої реклами (print media) — газети, журнали, бюлетені тощо; засоби мовлення / електронні засоби поширення інформації (broadcast media/electronic media) — телебачення, радіо тощо; засоби зовнішньої реклами (out-of-home media) — напр. рекламний щит, плакат; засоби прямої поштової реклами (direct-mail media) — каталоги та інші друковані матеріали, що розсилаються поштою на підставі списків, які закуповують рекламодавці═════════■═════════advertising media засоби реклами • засоби поширення реклами; advertising-subsidized media засоби поширення реклами, субсидовані за рахунок реклами; advertising-supported media засоби поширення інформації, які користуються підтримкою реклами; audience-supported media засоби інформації, які фінансуються за рахунок аудиторії; basic media основні засоби реклами; broadcast media засоби теле-, радіомовлення • засоби мовленнєвої реклами; consumer(-interest) media засоби реклами, розраховані на широкого споживача; costly media дорогі засоби реклами; direct media засоби прямої реклами; direct-mail media засоби прямої поштової реклами; display media ілюстративно-зображальні засоби реклами • аудіовізуальні засоби реклами; electronic media електронні засоби поширення інформації; ethnic media засоби реклами, розраховані на охоплення етнічних груп • засоби реклами етнічної спрямованості; indirect media засоби знеособленого рекламного виходу; industrial media засоби реклами, орієнтовані на сферу промисловості; international media міжнародні засоби поширення реклами; local media місцеві засоби реклами; marketing media засоби поширення маркетингової інформації; measured media засоби реклами, охоплені статистичним обліком; national media загальнонаціональні засоби реклами; out-of-home media засоби зовнішньої реклами; passive media засоби реклами пасивного сприймання; primary media основні засоби реклами; print media засоби друкованої реклами; published media засоби друкованої реклами; recruitment media засоби реклами працевлаштування; selective media добірні засоби реклами • засоби реклами вибіркового впливу; space-organized media засоби реклами, орієнтовані на використання простору площі; specialized media спеціалізовані засоби реклами; supporting media допоміжні засоби реклами; time-organized media засоби реклами, організовані за часовим принципом; visual media візуальні засоби реклами; wall media засоби настінної реклами═════════□═════════media analysis аналіз рекламної діяльності; media buy купівля місця і часу в засобах реклами; media buyer рекламний агент • спеціаліст із засобів поширення реклами; media buying купівля послуг засобів поширення реклами; media centre центр реклами; media class категорія засобів реклами; media combination комбінування різних засобів реклами; media consumption користування засобами реклами; media coverage зона впливу, яка покрита засобами реклами; media department відділ засобів реклами; media director директор відділу засобів поширення реклами; media insertion schedule розклад рекламних оголошень; media investment асигнування на засоби реклами; media market ринкова зона, яка охоплена засобами реклами; media mix комбінування засобів реклами; media objective формування мети поширення реклами; media plan план користування засобами реклами; media planner укладач плану користування засобами реклами; media planning планування користування засобами реклами; media reach охоплення засобом реклами; media research дослідження засобів реклами; media survey обстеження охоплення засобами реклами; media vehicle розповсюджувач засобів реклами; to carry out media analysis виконувати/виконати аналіз рекламної діяльності; to carry out media planning виконувати/виконати план користування засобами реклами -
14 prime
I 1. noun1) Höhepunkt, der; Krönung, diebe in/past one's prime — in den besten Jahren sein/die besten Jahre überschritten haben
2) (Math.) Primzahl, die2. adjective1) (chief) Haupt-; hauptsächlichprime motive — Hauptmotiv, das
2) (excellent) erstklassig; vortrefflich [Beispiel]; [Fleisch] erster GüteklasseII transitive verbin prime condition — [Sportler, Tier] in bester Verfassung; voll ausgereift [Obst]
1) (equip) vorbereitenprime somebody with information/advice — jemanden instruieren/jemandem Ratschläge erteilen
well primed — gut vorbereitet
2) grundieren [Wand, Decke]3) füllen [Pumpe]4) schärfen [Sprengkörper]* * *I 1. adjective2) (best: in prime condition.) erstklassig2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) die Blüte- academic.ru/57931/primary">primary- primarily
- primary colours
- prime minister
- prime number
- prime time 3. adjectiveprime-time advertising.)II verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) (zünd)fertig machen- primer* * *[praɪm]I. adj attr, inv1. (main) wesentlich, Haupt-of \prime importance von äußerster Wichtigkeit\prime objective oberstes Ziel\prime suspect Hauptverdächtige(r) f(m)2. (best) erstklassig\prime cuts of meat Fleischstücke pl bester Qualitäta \prime example ein ausgezeichnetes [o vortreffliches] Beispiel3. MATH\prime factor Primfaktor m\prime factorization Primfaktorenzerlegung fthe \prime of life das beste Alterin the \prime of one's youth in der Blüte der Jugend gehto be in one's \prime im besten Alter sein, in der Blüte seiner Jahre stehen gehto be past one's \prime die besten Jahre hinter sich dat haben, [schon] bessere Zeiten gesehen haben famIII. vt1. (prepare)▪ to \prime sb jdn vorbereiten▪ to be \primed to do sth bereit [o darauf vorbereitet] sein, etw zu tun2. TECH, MIL▪ to \prime sth (for exploding) etw scharf machen; (for firing) etw schussbereit machen; (undercoat) canvas, metal, wood etw grundierento \prime an engine Anlasskraftstoff [in einen Motor] einspritzento \prime a pump eine Pumpe mit Wasser füllen (um sie betriebsbereit zu machen)▪ to \prime sth etw stärkenthe immune system is \primed to attack diseased cells das Immunsystem ist darauf ausgerichtet, kranke Zellen anzugreifen4. (brief)▪ to \prime sb jdn instruieren* * *[praɪm]1. adj1) (= major, chief) Haupt-, wesentlich; target, objective hauptsächtlich, oberste(r, s), höchste(r, s); candidate erste(r, s); cause hauptsächlich, häufigste(r, s); requirement erste(r, s), oberste(r, s)of prime importance — von größter Bedeutung, von äußerster Wichtigkeit
she was a prime favourite — sie war eine hohe Favoritin
2) (= excellent) erstklassig, beste(r, s); example erstklassigin prime condition (meat, fruit etc) — von hervorragender Qualität; athlete, car etc in erstklassiger or hervorragender Verfassung
prime example — Paradebeispiel nt, klassisches Beispiel
2. n1)(= full vigour)
in the prime of life — in der Blüte seiner Jahrehe is in his prime — er ist im besten Alter or in den besten Jahren; (singer, artist) er ist an seinem Höhepunkt angelangt
he is past his prime — er ist über sein bestes Alter or seine besten Jahre hinaus; (singer, artist)
this city is past its prime — diese Stadt hat auch schon bessere Zeiten gesehen
3. vt1) gun schussfertig machen; bomb scharf machen; pump vorpumpen; carburettor Anlasskraftstoff einspritzen in (+acc)3) (with advice, information) instruieren* * *prime [praım]A adj (adv primely)1. erst(er, e, es), wichtigst(er, e, es), wesentlichst(er, e, es), Haupt…:of prime importance von höchster Wichtigkeit;prime reason Hauptgrund m;prime suspect Hauptverdächtigte(r) m/f(m)2. erstklassig, vorzüglich, prima (Investition, Qualität etc):prime bill erstklassiger Wechsel;in prime condition in Bestzustand3. primär, grundlegend4. erst(er, e, es), Erst…, Ur…:prime father Urvater m5. MATHa) unteilbar:prime factor Primfaktor m;prime number Primzahl f;prime number theorem Primzahlsatz m;prime power Primzahlpotenz f31 is prime to 63 31 ist teilerfremd zu 63B s1. Anfang m, Beginn m:2. fig Blüte(zeit) f:in the prime of youth (life) in der Blüte der Jugend (des Lebens);in his prime in der Blüte seiner Jahre, im besten (Mannes)Alter;in the prime of his career auf dem Höhepunkt seiner Laufbahn3. (das) Beste, höchste Vollkommenheit5. KATH, HIST Prim f (im klösterlichen Stundengebet die Gebetszeit zur ersten Tagesstunde)6. MATHa) Primzahl fb) Primfaktor mc) Strich m, (Zeichen n für) Bogenminute f [’]:x prime (x’) x Strich (x’)7. MUSC v/t1. vorbereitenprimed schuss-, zündfertig3. MAL, TECH grundierenprime the pump WIRTSCH die Wirtschaft ankurbeln5. AUTOa) Kraftstoff vorpumpenb) Anlasskraftstoff in einen Motor einspritzen6. ELEK vorspannen7. mit Strichindex versehen* * *I 1. noun1) Höhepunkt, der; Krönung, diein the prime of life/youth — in der Blüte seiner/ihrer Jahre/der Jugend (geh.)
be in/past one's prime — in den besten Jahren sein/die besten Jahre überschritten haben
2) (Math.) Primzahl, die2. adjective1) (chief) Haupt-; hauptsächlichprime motive — Hauptmotiv, das
2) (excellent) erstklassig; vortrefflich [Beispiel]; [Fleisch] erster GüteklasseII transitive verbin prime condition — [Sportler, Tier] in bester Verfassung; voll ausgereift [Obst]
1) (equip) vorbereitenprime somebody with information/advice — jemanden instruieren/jemandem Ratschläge erteilen
2) grundieren [Wand, Decke]3) füllen [Pumpe]4) schärfen [Sprengkörper]* * *adj.wichtigst adj. -
15 material
n1) материал, вещество2) данные, факты, материал
- advertising material
- advertising and display material
- artificial material
- auxiliary material
- available material
- base material
- basic material
- building material
- bulk materials
- census material
- cheap material
- classified material
- commercial material
- competitive material
- construction material
- consumable material
- contaminating materials
- copyright material
- covering material
- critical material
- crude material
- customer's material
- dangerous materials
- defective material
- defence materials
- deficient raw materials
- descriptive material
- direct materials
- documentary material
- domestic raw materials
- durable material
- educational material
- expendable material
- experimental material
- fabricated materials
- faulty material
- finishing material
- first-grade material
- granular material
- high grade material
- high-quality material
- illustrated materials
- illustrative materials
- imported raw materials
- improper material
- indirect materials
- information material
- initial material
- inventory materials
- key materials
- key raw materials
- less costly material
- local material
- low-grade material
- manmade materials
- mined materials
- mineral raw materials
- nonproductive materials
- nonstandard material
- operational materials
- original material
- original raw materials
- packaging materials
- packing materials
- plastic materials
- primary material
- printed material
- production materials
- productive material
- promotional material
- protective material
- publicity material
- raw materials
- rejected material
- scarce material
- secondary raw materials
- selected materials
- source material
- standard material
- statistical material
- strategic material
- strategic raw materials
- structural materials
- substandard material
- superior material
- supporting material
- surplus material
- unfit material
- unused material
- used material
- useless material
- vegetable raw materials
- war materials
- waterproof material
- material for official use
- material in short supply
- materials on hand
- materials on order
- check material
- choose material
- circulate materials
- deliver material
- distribute materials
- economize material
- economize on material
- employ material
- examine material
- furnish materials
- inspect material
- obtain material
- present material
- process material
- procure material
- provide material
- reject material
- require material
- save material
- save on material
- select material
- send out materials
- store material
- supply material
- use materialEnglish-russian dctionary of contemporary Economics > material
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16 direct
direct [dɪ'rekt]diriger ⇒ 1 (a), 1 (d), 1 (g), 2 (a), 2 (b) réaliser ⇒ 1 (b) adresser ⇒ 1 (c) ordonner ⇒ 1 (e) instruire ⇒ 1 (f) faire de la réalisation ⇒ 2 (c) direct ⇒ 3 (a)-(c), 3 (e) exact ⇒ 3 (d) directement ⇒ 4(a) (supervise → business) diriger, gérer, mener; (→ office, work) diriger; (→ movements) guider; (→ traffic) régler(b) Cinema, Radio & Television (film, programme) réaliser; (actors) diriger; Theatre (play) mettre en scène;∎ directed by Danny Boyle Cinema, Radio & Television réalisation Danny Boyle; Theatre mise f en scène Danny Boyle∎ please direct your remarks to the chairperson veuillez adresser vos observations au président;∎ the accusation was directed at him l'accusation le visait;∎ he directed my attention to the map il a attiré mon attention sur la carte;∎ we should direct all our efforts towards improving our education service nous devrions consacrer tous nos efforts à améliorer notre système scolaire∎ I directed my steps homewards je me suis dirigé vers la maison;∎ can you direct me to the train station? pourriez-vous m'indiquer le chemin de la gare?(e) (instruct) ordonner;∎ he directed them to leave at once il leur a donné l'ordre de partir immédiatement;∎ she directed him to take control of the project elle l'a chargé de prendre en main le projet;∎ I did as I was directed j'ai fait comme on m'avait dit ou comme on m'en avait donné l'ordre;∎ take as directed (on drugs packaging) se conformer à la prescription du médecin∎ to direct the jury instruire le jury;∎ the judge directed the jury to bring in a verdict of guilty le juge incita le jury à rendre un verdict de culpabilité;∎ American directed verdict = verdict rendu par le jury sur la recommandation du juge∎ it's her first chance to direct Cinema, Radio & Television c'est la première fois qu'elle a l'occasion de faire de la réalisation; Theatre c'est la première fois qu'elle a l'occasion de faire de la mise en scène;∎ he's never directed before il n'a jamais fait de mise en scène(a) (straight) direct;∎ direct flight/route vol m/chemin m direct;∎ direct heating/lighting chauffage m/éclairage m direct(b) (immediate → cause, effect) direct, immédiat;∎ she has direct control over the finances les questions financières relèvent directement de sa responsabilité;∎ he's a direct descendant of the King il descend du roi en ligne directe;∎ keep out of direct sunlight (on packaging) évitez l'exposition directe au soleil;∎ you're not in direct danger of catching the disease vous ne courez pas de risque immédiat d'attraper cette maladie∎ he was always very direct with us il nous a toujours parlé très franchement;∎ she asked some very direct questions elle a posé des questions parfois très directes∎ direct quotation citation f exacte;∎ it's the direct opposite of what I said c'est exactement le contraire de ce que j'ai dit4 adverb(go) directement, tout droit;∎ to travel direct from London to Edinburgh prendre un train/un vol/ etc direct de Londres à Edimbourg;∎ to dispatch goods direct to sb expédier des marchandises directement à qn;∎ the concert will be broadcast direct from Paris ce concert sera transmis en direct de Paris►► Computing direct access accès m direct;direct action action f directe;direct advertising publicité f directe;direct banking banque f à distance;Telecommunications direct broadcast satellite satellite m de télédiffusion directe;direct costs charges fpl directes, frais mpl directs;direct cost accounting (méthode f de) comptabilité f des coûts variables;direct costing méthode f des coûts variables ou proportionnels;Electricity direct current courant m continu;∎ to pay by direct debit payer par prélèvement automatique;Telecommunications direct dialling automatique m;direct fixed costs coûts mpl fixes directs ou attribuables;direct hit coup m au but;∎ to score a direct hit on sth (of bomber) toucher qch en plein dans le mille; (of bomb) tomber en plein dans qch;∎ the missile made a direct hit le missile a atteint son objectif;∎ the palace is built to withstand a direct hit le palais a été construit pour résister à une bombe lâché d'un avion ou à un missile;∎ the ship suffered two direct hits from missiles le bateau a été touché par deux missiles;direct investment investissement m direct;direct labour main-d'œuvre f directe;direct labour cost prix m de la main-d'œuvre directe;Telecommunications direct line ligne f directe;direct mail advertising publicité f directe, publicité f par publipostage;direct mail campaign campagne f de publicité directe;direct marketing marketing m direct;Computing direct memory access accès m direct à la mémoire;Grammar direct object complément m (d'objet) direct;direct purchasing achats mpl directs;Grammar direct question question f au style direct;Politics direct rule = contrôle direct du maintien de l'ordre par le gouvernement britannique en Irlande du Nord imposé en 1972;direct selling vente f directe;Finance direct tax impôt m direct;Finance direct taxation imposition f directe -
17 prime
I
1.
adjective1) (first or most important: the prime minister; a matter of prime importance.) primer, primero2) (best: in prime condition.) óptimo, perfecto
2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) flor de la vida, plenitud- primary- primarily
- primary colours
- prime minister
- prime number
- prime time
3. adjectiveprime-time advertising.) horas de máxima audiencia
II
verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) cebar- primertr[praɪm]1 (main, chief) principal, primero,-a; (major) primordial2 (first-rate - meat) de primera (calidad); (example, location) excelente3 SMALLMATHEMATICS/SMALL primo1 (best time of life) flor nombre femenino de la vida1 (engine, pump, bomb) cebar; (surface, wood) imprimar, preparar2 figurative use (person) preparar, enseñar\SMALLIDIOMATIC EXPRESSION/SMALLto be in one's prime / be in the prime of life estar en la flor de la vidaprime cost coste nombre masculino de producciónPrime Minister primer,-a ministro,-aprime time horas nombre femenino plural de máxima audiencia1) : cebarto prime a pump: cebar una bomba2) prepare: preparar (una superficie para pintar)3) coach: preparar (a un testigo, etc.)prime adj1) chief, main: principal, primero2) excellent: de primera (categoría), excelenteprime nthe prime of one's life : la flor de la vidaadj.• de primera clase adj.• fundamental adj.• primero, -a adj.• primo, -a adj.• principal adj.• selecto, -a adj.n.• flor s.f.• primavera s.f.v.• aparejar v.• aprestar v.• cebar v.• imprimar v.• instruir v.• preparar v.
I praɪmadjective (no comp)a) ( major) principalto be of prime importance — ser* de primordial or fundamental importancia
b) ( first-rate) <example/location> excelente; < cut> de primera (calidad)in prime condition — <athlete/racehorse> en óptimas condiciones; <car/antique> en excelente estado
II
to be in one's prime o in the prime of life — estar* en la flor de la vida or en la mejor edad
III
a) ( prepare for painting) \<\<wood/metal\>\> aplicar* una capa de imprimación or de base a; \<\<canvas\>\> preparar, aprestarb) \<\<pump/gun\>\> cebarc) ( brief) preparar[praɪm]1. ADJ1) (=major, main) [cause, objective, target] principalthe/a prime cause of stress in the workplace — la principal causa/una de las principales causas de estrés en el trabajo
•
the prime candidate to take over his job is May Reid — May Reid es la candidata con más posibilidades de sustituirle en el puesto•
our prime concern is public safety — nuestra mayor or principal preocupación es la seguridad ciudadana•
to be of prime importance — ser de primordial importancia, ser de fundamental importancia2) (=top-quality, excellent) [real estate, property] de primera; [ingredient, cut] de primera (calidad)•
to be in prime condition — [cattle, fruit, car] estar en perfecto estado; [athlete] estar en plena forma3) (=classic) perfecto4) (Math) [number] primo2. N1) (=best years)•
when trade unionism was in its prime — cuando el sindicalismo estaba en su apogeoto be in one's prime or in the prime of life — [person] estar en la flor de la vida
to be cut off or cut down in one's prime — morir en la flor de la vida
•
he's past his prime — ya ha dejado atrás los mejores años de su vidathe hotel was past its prime — hum el hotel ya había dejado atrás sus días de gloria
2) (Rel) prima f3. VT1) (prior to painting) imprimar, preparar; (with primer) aplicar una capa de imprimación a; (with undercoat) aplicar una capa de (pintura) base a; (with anticorrosive) aplicar una capa de pintura anticorrosiva a2) (prior to use) [+ gun, pump] cebar- prime the pumphe was willing to prime the pump by offering finance — estaba dispuesto a ofrecerse a financiarlo para que saliera adelante
public investment is the best way of priming the pump of economic activity — la inversión pública es la mejor forma de promover la actividad económica
3) (=prepare) [+ student, politician, soldier] preparar4) (with drink)he primed himself for the interview with a stiff whisky — se tomó un whisky fuerte como preparación para la entrevista
4.CPDprime cost N — coste m neto, coste m de producción
prime factor N — factor m primordial, factor m principal
the prime meridian N — (Geog) el meridiano de Greenwich
prime minister N — primer(a) ministro(-a) m / f
prime ministership N — (=period of office) mandato m como primer ministro; (=office) cargo m de(l) primer ministro
prime mover N — (=person) promotor(a) m / f ; (Philos) primer motor m
a prime mover in Middle East events — una de las promotoras de los acontecimientos en el Oriente Medio
prime number N — (Math) número m primo
prime rate N — tipo m de interés preferencial
prime lending rate — tipo m de interés preferencial sobre los préstamos
prime time N — (TV) horas fpl de máxima or mayor audiencia
prime-timethe programme was repeated in prime time — el programa se repitió a una de las horas de máxima or mayor audiencia
* * *
I [praɪm]adjective (no comp)a) ( major) principalto be of prime importance — ser* de primordial or fundamental importancia
b) ( first-rate) <example/location> excelente; < cut> de primera (calidad)in prime condition — <athlete/racehorse> en óptimas condiciones; <car/antique> en excelente estado
II
to be in one's prime o in the prime of life — estar* en la flor de la vida or en la mejor edad
III
a) ( prepare for painting) \<\<wood/metal\>\> aplicar* una capa de imprimación or de base a; \<\<canvas\>\> preparar, aprestarb) \<\<pump/gun\>\> cebarc) ( brief) preparar -
18 prime
I 1. adjective1) (first or most important: the prime minister; a matter of prime importance.) hoved-, viktigst, primær2) (best: in prime condition.) av beste sort, førsteklasses2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) beste alder- primary- primarily
- primary colours
- prime minister
- prime number
- prime time 3. adjectiveprime-time advertising.) i beste sendetidII verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) forsyne med tennladning; grunne- primerførsteklasses--------grunneIsubst. \/praɪm\/1) begynnelse2) dagens første time3) ( katolsk) prim4) ( fekting) prim(hugg)5) ( matematikk) primtall6) ( matematikk) akuttegn, merke(tegn)7) ( musikk) prim8) ( om ting) det bestein one's prime eller in the prime of life i sin beste alder, i sine velmaktsdager, i sine beste årthe prime of life ungdommen, livets vårthe prime of the day daggrythe prime of the year vårenIIverb \/praɪm\/1) ( teknikk) fylle opp2) ( militærvesen) forsyne med tennladning3) ( om pumpe) fylle på, spe4) instruere, preparere, påvirke5) ( hverdagslig) stappe full (med mat e.l.)6) ( hverdagslig) stive opp, sprite opp7) ( om maling) grunne8) ( matlaging) ese, gjære, heve, koke overprimed with proppfull avprime the pump fylle vann i en pumpe (for å få den til å fungere) ( overført) fremme statsstøtte til næringslivet (satse penger i foretak e.l.)well primed godt påseilet, berusetIIIadj. \/praɪm\/1) fremst, viktigst, hoved-2) prima, førsteklasses, av beste sort3) primær, opphavlig, opprinnelig, først4) som ikke har noen fellesnevner -
19 prime
I 1. adjective1) (first or most important: the prime minister; a matter of prime importance.) megin-, aðal-2) (best: in prime condition.) bestur, fyrsta flokks2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) blómi- primary- primarily
- primary colours
- prime minister
- prime number
- prime time 3. adjectiveprime-time advertising.)II verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) undirbúa; grunna; setja púður (í byssu)- primer -
20 prime
tercia, alapfestés, alaphang, fő, tetőfok, eredeti to prime: begyújt, puskát tölt, vízzel telít, alapoz, itat* * *I 1. adjective1) (first or most important: the prime minister; a matter of prime importance.) első(rendű)2) (best: in prime condition.) legjobb2. noun(the best part (of a person's etc life, usually early middle age): He is in his prime; the prime of life.) élete teljében, delén- primary- primarily
- primary colours
- prime minister
- prime number
- prime time 3. adjectiveprime-time advertising.) főműsoridőben sugárzottII verb(to prepare (something) by putting something into or on it: He primed (=put gunpowder into) his gun; You must prime (=treat with primer) the wood before you paint it.) (meg)tölt- primer
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